The Cup of Excellence program and trademark are owned and managed by the Alliance for Coffee Excellence, Inc. (ACE), a US-based non-profit organization. ACE works in partnership with the host country coffee organizations to execute the Cup of Excellence competitions and ensuing online auctions.

ACE is overseen by a Board of Directors. A small team of staff manages every aspect of the COE program to ensure success.

Susan Spindler, USA Founder
Darrin Daniel, USA Executive Director
Sherri Johns, USA Director of Training & Events, Head Judge
Laurie Linn, USA Marketing and Member Liaison
Deanna Woodall, USA Content Coordinator