The Cup of Excellence program and trademark are owned and managed by the Alliance for Coffee Excellence, Inc. (ACE), a US-based non-profit organization. ACE works in partnership with the host country coffee organizations to execute the Cup of Excellence competitions and ensuing online auctions.

ACE is overseen by a Board of Directors. A small team of staff manages every aspect of the COE program to ensure success.

Darrin Daniel, USA Executive Director
Erin Wang, USA Cup of Excellence Senior Manager
Laurie Linn, USA Marketing and Member Liaison
Deanna Woodall, USA Content Coordinator
Susan Spindler, USA Founder and Advisor
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