promotional Cup Of Excellence COE Alliance For Coffee Excellence
coffee1
ACE logo in all white
DISCOVER AND REWARD

EXCEPTIONAL QUALITY COFFEE FARMERS

ORDER SAMPLES
BECOME A MEMBER
PlayPause
previous arrow
next arrow
Auction Calendar
Become a member
Order Samples
Jury Application
Upcoming Events
Auction Calendar

2026 Cup of Excellence Calendar

🇳🇮 Nicaragua Jury: May 4-15 Auction: Jun 25
🇸🇻 El Salvador Jury: May 4-15 Auction: Jul 2
🇨🇷 Costa Rica Jury: May 18-30 Auction: Jul 9
🇭🇳 Honduras Jury: May 25 - Jun 5 Auction: Jul 16
🇬🇹 Guatemala Jury: May 25 - Jun 4 Auction: Jul 23
🇲🇽 Mexico Jury: Jun 1-12 Auction: Jul 28
🇹🇭 Thailand Jury: Jun 8-18 Auction: Jul 30
🇮🇩 Indonesia Jury: Oct 9-17 Auction: Nov 26
🇧🇷 Brazil Auction: Dec 10
🇵🇪 Perú Auction: Dec 15
Become a Member

Join the Alliance for Coffee Excellence

Community
$375

Build Your Network

Great for businesses exploring ACE/COE programs with flexibility to choose favorite sample sets.

Learn More →
Allied
$1,900

Deepen Your Expertise

Includes samples from 3 countries of your choice. Perfect for businesses with specific origin interests.

Learn More →
Benefactor
$5,180

Champion Excellence

Ultimate access with all 10 COE and National Winner sample sets. Support farmers worldwide.

Learn More →
EnthusiastFor Individuals
$75

Perfect for passionate coffee lovers, home brewers, and baristas who want to support and learn about specialty coffee.

Join Now →
Order Samples

2026 Samples & Auction Registration

Experience award-winning coffees before they go to auction!

Purchase sample sets from Cup of Excellence and National Winners competitions. Each set includes professionally curated samples from the world's finest coffee origins.

✓ COE Sample Sets (top scoring coffees)
✓ National Winners Sample Sets
✓ Auction Registration included
✓ Member-only pricing available

Browse Sample Sets →
Jury Application

Become a Cup of Excellence Juror

Shape the future of specialty coffee

Join our international jury of coffee professionals to evaluate and score the world's finest coffees. Jurors must meet Cup of Excellence professional standards.

Benefits:
✓ Taste exceptional coffees from top producers
✓ Network with global coffee experts
✓ Contribute to farmer recognition and rewards
✓ Gain deep origin knowledge through farm tours

Note: Space is limited. Applying does not guarantee placement.

Apply Now →
Upcoming Events

Upcoming Events & Auctions

Stay connected with the specialty coffee community

Join us for Cup of Excellence ceremonies, origin visits, cuppings, and industry events throughout the year.

Featured Events:
• COE Ceremonies & Farm Tours
• Online Auction Events
• Industry Conferences
• Educational Workshops

View All Events →
Legends

Legends of Excellence

Celebrating Coffee's Greatest Producers

Legends of Excellence is an elite program honoring coffee producers who have consistently demonstrated exceptional quality through multiple Cup of Excellence wins over the years. These producers represent the pinnacle of craftsmanship, innovation, and dedication to specialty coffee.

What We're Looking For:
• Multiple Cup of Excellence competition wins
• Consistent excellence in coffee quality
• Community leadership and social impact
• Commitment to sustainable practices
• Mentorship of fellow producers

Beyond producing world-class coffee, Legends are leaders who invest in their communities through education initiatives, sustainability projects, and programs that uplift farmers and workers.

The 2026 Legends of Excellence program will be announced soon. View the 2025 edition to see the extraordinary producers who have shaped the specialty coffee industry.

View 2025 Legends →

2026 Cup of Excellence Calendar

🇳🇮 Nicaragua Jury: May 4-15 Auction: Jun 25
🇸🇻 El Salvador Jury: May 4-15 Auction: Jul 2
🇨🇷 Costa Rica Jury: May 18-30 Auction: Jul 9
🇭🇳 Honduras Jury: May 25 - Jun 5 Auction: Jul 16
🇬🇹 Guatemala Jury: May 25 - Jun 4 Auction: Jul 23
🇲🇽 Mexico Jury: Jun 1-12 Auction: Jul 28
🇹🇭 Thailand Jury: Jun 8-18 Auction: Jul 30
🇮🇩 Indonesia Jury: Oct 9-17 Auction: Nov 26
🇧🇷 Brazil Auction: Dec 10
🇵🇪 Perú Auction: Dec 15

Join the Alliance for Coffee Excellence

Community
$375

Build Your Network

Great for businesses exploring ACE/COE programs with flexibility to choose favorite sample sets at member pricing.

Learn More →
Allied
$1,900

Deepen Your Expertise

Includes samples from 3 countries of your choice. Perfect for businesses with specific origin interests.

Learn More →
Benefactor
$5,180

Champion Excellence

Ultimate access with all 10 COE and National Winner sample sets. Your support directly impacts farmers worldwide.

Learn More →
EnthusiastFor Individuals
$75

Perfect for passionate coffee lovers, home brewers, and baristas who want to support and learn about specialty coffee.

Join Now →

2026 Samples & Auction Registration

Experience award-winning coffees before they go to auction!

Purchase sample sets from Cup of Excellence and National Winners competitions. Each set includes professionally curated samples from the world's finest coffee origins.

✓ COE Sample Sets (top scoring coffees)
✓ National Winners Sample Sets
✓ Auction Registration included
✓ Member-only pricing available

Browse Sample Sets →

Become a Cup of Excellence Juror

Shape the future of specialty coffee

Join our international jury of coffee professionals to evaluate and score the world's finest coffees. Jurors must meet Cup of Excellence professional standards.

Benefits:
✓ Taste exceptional coffees from top producers
✓ Network with global coffee experts
✓ Contribute to farmer recognition and rewards
✓ Gain deep origin knowledge through farm tours

Note: Space is limited. Applying does not guarantee placement.

Apply Now →

Upcoming Events & Auctions

Stay connected with the specialty coffee community

Join us for Cup of Excellence ceremonies, origin visits, cuppings, and industry events throughout the year.

Featured Events:
• COE Ceremonies & Farm Tours
• Online Auction Events
• Industry Conferences
• Educational Workshops

View All Events →

Legends of Excellence

Celebrating Coffee's Greatest Producers

Legends of Excellence is an elite program honoring coffee producers who have consistently demonstrated exceptional quality through multiple Cup of Excellence wins over the years. These producers represent the pinnacle of craftsmanship, innovation, and dedication to specialty coffee.

What We're Looking For:
• Multiple Cup of Excellence competition wins
• Consistent excellence in coffee quality
• Community leadership and social impact
• Commitment to sustainable practices
• Mentorship of fellow producers

Beyond producing world-class coffee, Legends are leaders who invest in their communities through education initiatives, sustainability projects, and programs that uplift farmers and workers.

The 2026 Legends of Excellence program will be announced soon. View the 2025 edition to see the extraordinary producers who have shaped the specialty coffee industry.

View 2025 Legends →

Latest News

Insights from Industry Leaders

  • The vital role of buyers in supporting farmers and the coffee industry.
  • Strategies for differentiating coffee companies in a competitive market.
  • The importance of education and storytelling in selling premium coffee.
  • The benefits of public cuppings and community engagement.
  • Insights into marketing and selling high-priced, high-quality coffees.

Use the code:

Ethiopia2024

and get a discount of $35.00 on your

Ethiopia COE sample set.

 

The code is valid until Sunday, May 19th.

Valid only for COE Ethiopia Sample sets and

ACE membership renewal.

What we do for

Coffee Producers

Coffee Buyers

Coffee Lovers

Rigorous Juried Cup of Excellence Competitions

Intensive Sensory Educational Training

Certified Coffee Lab

International Marketplace

See what our members are saying:

  • “We have been fortunate to be able to purchase COE winner lots and bring them to our corner of Europe...Sharing these exclusive coffees with other coffee enthusiasts is one of the best parts of our day.”

    Jordan Dabov DABOV SPECIALTY COFFEE - Sofia, Bulgaria

  • "COE has always played a huge role in our company. Our goal is to buy a lot from every auction and attend as many juries as possible. We would like our baristas and customers to enjoy the great quality of COE coffee, both served in our stores as black coffee and by the bag to bring back home."

    Synøve Nesøen KAFFEBRENNERIET - Oslo, Norway

  • “I respect ACE since the top of the specialty coffees are rewarded and available for me to buy. I could not find them if the competition did not exist.”

    Nikos Psomas MOKKA COFFEE - Athens, Greece